From the Sublime to the... Oh, You Decide
Seen at the International Book Fair in Jerusalem:
A volume of the Jewish National Fund’s Golden Book. Dating back to the early twentieth century—the era of Theodor Herzl—it is more than a century old. The twenty-six volumes of the Golden Book contain the names of every single person who has ever donated to the JNF. All the names are now stored electronically.
And now for the second photo: a pen that advertises a particular drug (whose name I prefer not to type here so as not to attract a certain type of visitor whom we all prefer to avoid, I’m sure):
Only here’s the kicker: the pen doesn’t write. How’s that for effective advertising?